is a quarterly review which summarises current events and technical information about printed packaging.

From the initial idea to the production of the packaging, you will find useful information which is essential for professionals in this industry (such as buyers, decision-makers, buyers, packaging manufacturers and suppliers of raw materials).

Tendances et Emballages « Detector of trends » your partner for your development.

 

 

 

November 2018

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OPINION

Virginie d’Enfert - VP Economic, Environmental and International Affairs at FEBEA

Founded in 1890, the Federation of Beauty Companies (FEBEA) is the professional trade union for cosmetics companies. It brings together some 300 members (large groups, SMEs and small businesses), representing more than 95% of the branch's turnover. The FEBEA contributes to the development of the sector by identifying its issues and its main orientations. Among them, the theme of the circular economy, sustainable development and the sobriety of cosmetic
packaging is a true underlying trend.

Making ecology an opportunity for a renewed customer experience
Cosmetic packaging meets specific standards and requirements: protection of the integrity of a product used over a long period, the comfort and practicality of use, the mention of mandatory information, aesthetics and sensoriality. Added to this, for a few years now, a sustainable approach. Rational and scientific methods to reduce the ecological impact of packaging are well in place. However, for our sector, these must be accompanied with their own creativity and innovation. This is precisely what makes the consumer less aware of developments. Brands seek to create packaging, still beautiful and sensory with less impact on the environment, even more beautiful and even more sensory. They renew it with a certain sobriety, but without diminishing the customer experience. On the contrary, they revitalise it!

Anticipating the issues, always to have a head start
Ecological issues have long been integrated into the efforts of the R & D of companies in our sector. Many leaders have become aware of their responsibilities and initiated a transformation, even before NGOs and states encourage them. Actively involved in the current issues related to plastic containers (increased integration of recycled and/or recyclable plastics, research on traceability and safety), they are investing in new processes and materials.
Large groups, SMEs and very small companies know that the relevance of their business model and their durability go with the sensible consumption of raw materials and energy. Moreover, civil society is also waiting for a virtuous change. Cosmetics being a sector very attentive to the expectations of the consumer, the subject is at the centre of all concerns.

Implementing a collective intelligence for better innovation
To meet the challenge of sustainable development, companies have joined forces in an approach of collective intelligence. Eco-design requires dedicated methodological tools. Thus, L'Oréal, accompanied by Quantis, launched the SPICE initiative, joined by 11 other companies. FEBEA seats there. SPICE aims to provide a scientific framework and a common base of tools that companies will adopt to innovate and create, according to their strategy. Once this joint work is completed, they will be made available to all.

In the same spirit of the sharing of information, FEBEA
published in March 2018 its white paper entitled “Circular economy and the cosmetic sector”, listing 120 good practices of its sector. Finally, the professional press has an important role to play. It is they that highlight innovation. For the entrepreneurs who design them and for the brands that seek to invest in more virtuous solutions, the specialist magazines are the platforms, or the showcases of choice. They are the ones who give access to the trends and help to understand the extent of the movement on the march.

Entrepreneurs, brands and the press: act together for a collective awareness of these societal issues.